A vintage market and apothecary, Page Boy, is coming soon to downtown St. Pete
/From left, Jason Hall and David Kafer of Page Boy, receive their keys from Vector Agent Michael Heretick.
David Kafer’s love of antique furniture came to him honestly. His dad restored three floors’ worth in the family’s old barn growing up and taught him how to bring old pieces back to life. And now, he will be able to showcase that love -- mixed with a strong affinity for color -- at a new boutique in downtown St. Pete.
The concept, called Page Boy, will be a vintage market and apothecary with a rotating display of repurposed colorful antiques, small-batch, handmade goods as well as bath and body care, candles, artwork, and cards.
Page Boy will be located in a quaint, unassuming building at 460 Third Street North in downtown St. pete
Kafer, along with his partner (in life and business) Jason Hall, hopes to have the shop, located at 460 Third Street North, open by late August. The quaint, unassuming building is tucked behind a parking lot and is flanked by MedMen and the sales office for NJR Construction Group’s latest condominium development, Domus Urbana.
Earlier this year, David and Jason moved to St. Pete after a 25-year stint in Chicago. They immediately fell in love with the city and knew it was where they wanted to open their new business.
“St. Pete is a mix between Key West and Brooklyn,” the duo said. “We can do our own thing here.”
While living in the Windy City, the couple owned the Red 7 Salon for 16 years. The name of the new St. Pete boutique, Page Boy, comes from a classic haircut popularized in the 1960s by famed British hairstylist Vidal Sassoon.
An assortment of products that will be available at Page Boy in downtown St. pete
“We wanted to give a reference to our roots in hair when we opened a home shop here - a city we adore!” said Jason.
Michael Heretick of Vector Commercial Real Estate helped David and Jason execute the lease for the building by representing landlord Blake Thompson of BLAKE Investment Partners.
“The 700-square-foot space was listed with Vector in February and immediately had a ton of interest, largely due to its location,” Heretick said. “But because of restrictions on a buildout, the space was most conducive to retail use.”
