Sales for The Julia, a 19-story condo tower, launch in downtown St. Pete

Sales for The Julia, a 19-story condo tower, launch in downtown St. Pete

Sales for a new boutique condominium building in downtown St. Pete have launched on a familiar site just two blocks from Beach Drive. Planned for the southwest corner of 4th Avenue North and 1st Street North, the building will be named The Julia.

In talking exclusively with St. Pete Rising, real estate developer Peter Francis, of Francis Family, LLC, discussed his vision for the building prior to its launch. “This is a boutique project and it’s going to be very customizable. We want the people moving in here to see it as not just another condominium building but as a home,” says Francis, “We’re going to make this a very intimate experience.”

With approximately 15 units and a maximum of two units per floor, The Julia promises to be a highly customizable boutique condominium building unlike some of downtown St. Pete’s larger condo developments. Given the building’s size there will rarely be crowds at the pool or waits for the elevator, aspects which could be key selling points in today’s COVID-19 environment.

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Veteran restauranteurs to open Gracie Pasta and Provisions in the EDGE District

Veteran restauranteurs to open Gracie Pasta and Provisions in the EDGE District

Over the past few months, at the corner of 16th Street and Central Avenue, where the EDGE District meets the Grand Central District, three apartments buildings have completed construction and commenced lease-up on a total of 700 new apartments. A Tru by Hilton hotel has also just opened their doors across the street.

This pocket of new developments is the foundation of what will soon become a thriving community that will undoubtedly bring in a wave of coffee shops, cafes, boutiques, and services to the area.

Local restauranteurs, Chef Marlin Kaplan and his partner Lisa Masterson, are hoping to capitalize on the influx of residents when they open up Gracie Pasta and Provisions in a few days at 1431 Central Avenue, previously home to ARTicles which will still operate out of a storefront three doors down. This will be the second location of Gracie, with the original outpost located on Pass-a-Grille adjacent to Grace, the couple’s upscale casual eatery which opened in 2017.

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Two restaurants to open inside the historic Detroit Hotel building on Central

Two restaurants to open inside the historic Detroit Hotel building on Central

Two new food concepts are taking over the former Caddy’s on Central space located at 217 Central Avenue. A restaurant tentatively namely The Brickyard will soon occupy the 8,000 square foot indoor and patio space and Pizza N’ Brew will operate out of the smaller, adjacent parcel.

The dual concept is being brought to the Sunshine City by Sarasota-based Segreti Hospitality Group. CEO Frank Segreti is a 4th generation restauranteur who has been in the restaurant and bar business for 22 years.

St. Pete has been on the restaurant group’s radar for a while, having been impressed by the city’s meteoric growth over the past decade. “If you want to go out and have some fun, you don’t go to Tampa, you go to St. Pete,” says Owner Relations Director Dana Speer. “In fact, we intend on moving our business office to St. Petersburg as well.”

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The EDGE District roundabout is getting a $200k sculpture

The EDGE District roundabout is getting a $200k sculpture

Earlier this week, a selection committee chose Ilan Averbuch, an Israel-born sculptor, to construct a piece of art entitled The Sun on the EDGE for the prominent roundabout located at the intersection of 11th Street and Central Avenue in the heart of the EDGE District.

The City of St. Petersburg, in collaboration with the EDGE District, released a Request for Proposal (RFP) in early February seeking to commission an artist to design, engineer, construct and install a center public art piece in the roundabout.

The project budget is $199,000, which will come out of the Intown West CRA tax increment funds (TIF) funds that have been approved for the neighborhood’s streetscape improvements.

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Freshen up your wardrobe with Shoreline Sugars, St. Pete’s latest women's boutique

Freshen up your wardrobe with Shoreline Sugars, St. Pete’s latest women's boutique

For Lisa and Mary Clark, this isn't just another women's clothing store. This mother-daughter duo aims to spread laughter, fun, and good vibes all along Central Avenue.

"Our goal is that every person that walks into our store leaves feeling encouraged and a little more confident than when they came in," says Mary Clark.

From shades to sandals, Shoreline Sugars has got your wardrobe covered. The shop features a wide range of styles, from bohemian bell sleeve dresses to old-school boyfriend jeans. Winter wear more to your taste? Sugars has plenty of sweater weather options, like long sleeve blouses or knitted pullovers. “Anyone could walk into our store with $30 and leave with an item or two!” says Clark.

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Retreat St. Pete to open upscale consignment shop in the Grand Central District

Retreat St. Pete to open upscale consignment shop in the Grand Central District

A new upscale consignment shop will soon be joining the ranks of the small businesses in St. Pete’s Grand Central District. Retreat St. Pete will open this November at 1940 Central Avenue and will offer a carefully curated selection of furniture, décor, art, and designer goods at reasonable prices.

The business is being opened by celebrity and entrepreneur Rhonda Shear along with her husband Van Fagan. Shear is a regular correspondent on the Home Shopping Network where she sells a self-named line of lingerie and shape-wear for women. She also holds the title of Miss Louisiana USA 1975 and has starred in over a dozen films.

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St. Pete Meat & Provisions to launch digital butcher in downtown St. Pete

St. Pete Meat & Provisions to launch digital butcher in downtown St. Pete

There’s no doubt COVID-19 has had a drastic effect on both the retail and hospitality landscape. Over the past few months, we’ve seen many local shops completely pivot their business model in order to stay afloat. Bars have started selling cocktails to go, breweries have added food menus, and many retailers have opened online stores.

On Wednesday, one of the most well-respected chefs in Tampa Bay, Chef David Benstock of IL Ritorno, will launch a brand new digital butcher case stocked with essentials from beef, poultry, pork, special ‘Butcher’s Cuts’ such as lamb and veal, and an array of specialty provisions including handcrafted seasonings, rubs, salad dressings, cooking oils, and more.

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40 condominiums planned for empty lot in downtown St. Pete

40 condominiums planned for empty lot in downtown St. Pete

St. Petersburg and Tampa Bay continue to see high demand for new housing with historically low supply. This demand is why, despite COVID-19 and economic uncertainty, we’ve seen a number of new residential projects launch in downtown St. Pete over the past six months.

The latest project to debut is a proposed condominium building located just three blocks south of Central Avenue in an area which has seen increased interest and development activity in recent years.

Domus Urbana will be built at 644 3rd Avenue South on a vacant lot that previously housed a 18-unit three-story apartment building, which was demolished in 2019.

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ParaDeco Coffee Roasters to open expansive cafe near Beach Drive

ParaDeco Coffee Roasters to open expansive cafe near Beach Drive

Six weeks ago the highly anticipated new St. Pete Pier opened for the first time. With it brought a new $92 million, 26-acre pier district which welcomed over 68,000 visitors in the first week. The opening has transformed the downtown waterfront, bringing new energy into an already radiating downtown.

Later this year, at the doorstep of the St. Pete Pier, a new coffee shop will open, which will be perfect place to satiate your pre-pier caffeine cravings.

ParaDeco Coffee Roasters is opening at 111 2nd Avenue Northeast in the Plaza Tower & Courtyard Shops in a space which previously housed Uniquely Yours Boutique. Located adjacent to Sab Café, ParaDeco will be well-situated between Sundial and Beach Drive.

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Machine Shop to provide barber cuts and community in the EDGE District

Machine Shop to provide barber cuts and community in the EDGE District

We aren’t the only region in the world with beautiful beaches. Walkable downtowns can be found in just about every major city. And most places in Europe have us beat by a few hundred years when it comes to historic buildings. But what makes St. Petersburg truly unique and special to me are the people.

There are countless ways to meet people in St. Pete, but an especially great place to get to know your neighbors is at a local barbershop or salon. And there’s a new high-end barbershop coming soon to 915 Central Avenue that promises to be a cut above the rest.

The priority at Machine Shop Barber Company will be the people. “I want to create a place that feels like family,” says owner Brandon Thompson. “In fact, I’d love to periodically shut down the shop and take my staff to do haircuts for the homeless or any other community event we can be a part of.”

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