Fitness retailer Fit2Run to open new store in Tyrone Square Mall in west St. Pete

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Fitness retailer Fit2Run to open new store in Tyrone Square Mall in west St. Pete

Fit2Run is expanding with plans to open a new athletic apparel store in St. Petersburg.

Fit2Run, a family-owned Bradenton-based business selling footwear and apparel for runners, will open a new store in February at Tyrone Square Mall at 6901 22nd Avenue North.

The store will open in space 840A, replacing the Furniture Distribution Center store, which has relocated in the mall.

The announcement of the second store comes a year after the fitness retailer announced it is opening a store at the ground floor of the Camden Central apartment complex, located at 855 Central Avenue.

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46-story 400 Central condo tower tops out in downtown St. Pete

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46-story 400 Central condo tower tops out in downtown St. Pete

Topping out at 515 feet tall, the roof of the 46-story Residences at 400 Central condominium tower has been poured — marking the completion of vertical construction for the tallest residential building on Florida's Gulf Coast.

New York billionaire John Catsimatidis Sr., founder of development company Red Apple Group, alongside select media members, met at the site on Saturday morning for an exclusive view from atop the tower being constructed at 400 Central Avenue in downtown St. Pete.

Crews from Suffolk Construction are actively building out the Sky Lounge and Observatory on the 46th floor of the tower, which Catsimatidis Sr. refers to as the “Empire State Building of St. Pete.”

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Home of the Week: A 1927-built Mediterranean Revival residence in Granada Terrace

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Home of the Week: A 1927-built Mediterranean Revival residence in Granada Terrace

This week’s featured home is a 1927 Mediterranean Revival residence located at 2311 Brevard Road NE in the Granada Terrace Historic District of Old Northeast. The two-bedroom, two-bathroom home offers 1,708 square feet of living space in one of St. Petersburg’s most historic and scenic neighborhoods.

Designed by C. Perry Snell, the home retains many original features, such as hardwood floors, vaulted ceilings with exposed wood beams, vintage glass doorknobs, and intricate chandeliers. The layout is centered around an open-air courtyard, creating a natural flow between indoor and outdoor spaces. A sunroom and the primary bedroom provide views of Coffee Pot Bayou.

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Oakberry Açai sets opening date for downtown St. Pete location

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Oakberry Açai sets opening date for downtown St. Pete location

A Brazilian-born brand that specializes in açai bowls and smoothies has set an opening date for its first location in Tampa Bay.

Oakberry will welcome guests to its newest shop at 205 1st Street North in downtown St. Pete on Monday, January 27th. A grand opening is scheduled for 11:00 am on Saturday February 1st, where the first 100 customers will receive a free açai bowl.

The space that Oakberry occupies was formerly home to HaleLife Bakery, which relocated to the Warehouse Arts District last year.

The St. Pete shop is owned by local St. Pete resident Sarah Schermerton Murphy, who was introduced to the Oakberry brand while playing competitive volleyball matches in Brazil and California, where the company has a major presence.

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St. Pete Beach’s Hotel Zamora completes $7.5 million renovation, adds new Mediterranean restaurant

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St. Pete Beach’s Hotel Zamora completes $7.5 million renovation, adds new Mediterranean restaurant

The Hotel Zamora in St. Pete Beach has reopened following a $7.5 million renovation, transforming the property into a 4-star luxury hotel.

Minneapolis-based Sherman Associates purchased the boutique hotel, located at 3701 Gulf Boulevard, for $34.65 million in 2022.

The renovation included updates to all 64 guest rooms and suites, which now feature Mediterranean-inspired designs, spa showers, and high-end air purification systems. Outdoor spaces such as the pool, gym, and rooftop lounge have also been upgraded, with the rooftop offering expansive views of the Gulf of Mexico, downtown St. Pete, and the Intracoastal Waterway.

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33-story apartment tower 3rd & 3rd to begin vertical construction in downtown St. Pete

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33-story apartment tower 3rd & 3rd to begin vertical construction in downtown St. Pete

Vertical construction is imminent at downtown St. Pete’s next high-rise tower.

Next week, crews from KAST Construction will start pouring the foundation for 3rd & 3rd, a 33-story 262-unit apartment tower currently under construction in downtown St. Pete.

It’ll be one of the largest foundation pours ever completed in the city.

The main core mat foundation pour, consisting of 4,000 cubic yards of concrete, will commence on Friday January 24th at 8:00 p.m. and last between 12 to 14 hours.

The team estimates that roughly 380 to 420 concrete trucks will make their way through the project site located at 235 3rd Street South on the northwest corner of 3rd Avenue South and 3rd Street directly across from the Publix-anchored University Village shopping center.

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Red Thread, serving flavors of the Silk Road, will open this month in downtown St. Pete

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Red Thread, serving flavors of the Silk Road, will open this month in downtown St. Pete

Red Thread, the hotly anticipated restaurant from the owners of Saigon Blonde, is expected to open on Sunday January 19th in the heart of downtown St. Pete.

The finishing touches are being put on the new upscale restaurant, located at 300 1st Avenue North, that will invite diners on a culinary journey to explore the rich tapestry of the ancient Silk Road.

More specifically, Red Thread will explore the diverse flavors of China, India, Persia, the Middle East, and the Mediterranean — all of the territories along the Silk Road, a network of trade routes spanning 4,000 miles connecting the East and West from the second century BCE until the mid-15th century. 

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2,084-unit apartment community Sky Town to include affordable housing after approval of county funds

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2,084-unit apartment community Sky Town to include affordable housing after approval of county funds

One of the largest residential projects currently in development in St. Petersburg will now include affordable housing thanks to financial support from Pinellas County.

On Tuesday, the Pinellas County Commission unanimously approved $5.5 million for the construction of the first phase of Sky Town, which is expected to break ground in March and include 401 apartments, 121 of which will now be affordable.

Sky Town, which is being developed by Coral Gables-based Altis Cardinal, is a massive mixed-use development expected to bring 2,084 apartments across six five-story buildings to 3201 34th Street South in the Skyway Marina District.

The project, which sits on 34.2 acres, will also include over 80,000 square feet of retail space, 22,500 square feet of office space, 4,000 parking spaces, and 119,160 square feet of self-storage space.

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Mixed-use townhome community Strum Place nearing completion in west St. Pete

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Mixed-use townhome community Strum Place nearing completion in west St. Pete

Strum Place, an upcoming townhome community being built alongside a reimagined historic office space, is nearing completion on Central Avenue in west St. Pete.

St. Pete-based J Square Developers and Backstreets Capital are spearheading the nine-unit luxury townhome project at 6366 Central Avenue, located along the SunRunner bus rapid transit (BRT) route.

The project is named after The Strum family, one of the pioneering families of west St. Petersburg that resided in the two-story house after its completion in 1925. Alban D. “Al” Strum was a champion speedboat racer and the former Commodore of the St. Petersburg Yacht Club, and his wife Shirley was a founder of St. Petersburg’s Junior League.

The Strums lived at the home for over 30 years until it was converted into a funeral home in 1958.

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Home of the Week: A 1935-built Spanish Mediterranean home in the Old Northeast

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Home of the Week: A 1935-built Spanish Mediterranean home in the Old Northeast

This week’s featured home is a Spanish Mediterranean residence at 706 15th Avenue NE, built in 1935. The property offers 2,717 square feet of living space with three bedrooms and four bathrooms. Located just two blocks from the waterfront, it combines historic charm with a convenient location close to downtown St. Petersburg.

Set on a 75' x 110' lot, the home features a circular driveway, a two-car garage, and ample garden space. Inside, its 1930s design shines through in details like Spanish-inspired tile, exposed wood beams, vaulted ceilings, wood columns, original doors, and iron stair spindles.

The kitchen has been updated with Craftsman-style oak cabinetry, a vintage-inspired natural gas range, and a farmhouse sink.

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