Downtown St. Pete apartments painted pink before demolition makes way for 29-story condo tower
/On the corner of 4th Street South and 4th Avenue South in downtown St. Pete, a team of local muralists has quite literally started painting the town pink.
The former Ventnor Apartments, a cluster of 1920s-era buildings at 344 4th Street South, have been drenched in bright pink paint from porches to door knobs by The Vitale Bros.
However, the pink-laden glow-up is only temporary.
In early March, the buildings will begin coming down to make way for the $200 million Roche Bobois St. Pete Tower, a 29-story, 164-unit luxury condominium tower developed by Clearwater-based Valor Real Estate Development in partnership with the French luxury furniture brand Roche Bobois.
“These pink buildings are the last burst of creativity,” said Moises Agami, CEO of Valor, in a conversation with St. Pete Rising at a recent press event. “Like a phoenix, they’re going to come down and be reborn into an incredible new icon for St. Pete.”
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