First Look at St. Pete Athletic: The massive 45,000-square-foot sports and social club coming to St. Pete

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First Look at St. Pete Athletic: The massive 45,000-square-foot sports and social club coming to St. Pete

A 45,000-square-foot industrial space tucked in St. Pete's Warehouse Arts District will become a massive urban country club featuring 14 pickleball courts, a private social club, bars, and much more.

Construction workers are actively building the new bougie paddle sports club dubbed the St. Pete Athletic Paddle & Social, located at 680 28th Street South inside The Factory, a 90,000-square-foot arts and culture hub situated on the Pinellas Trail.

The club, as first reported in 2024, is slated to open later this year to both members and the public. It will occupy 30,000 square feet of existing space on the west side of The Factory property and 15,000 square feet in a new building to accommodate more pickleball courts.

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V-Roll Vietnamese Rolls and Bowls to take over Golden Dinosaurs spot in Gulfport

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V-Roll Vietnamese Rolls and Bowls to take over Golden Dinosaurs spot in Gulfport

V-Roll Vietnamese Rolls & Bowls, a fast-casual Vietnamese restaurant offering customizable spring rolls, rice bowls, and more, is set to open in mid-July at 2930 Beach Boulevard South, the former home of vegan favorite Golden Dinosaurs.

Designed with convenience and freshness in mind, V-Roll follows a build-your-own model similar to Chipotle. Guests will first choose between a bowl, spring rolls, steamed bao buns, or bánh mì (a Vietnamese baguette sandwich).

Next, they select a base—jasmine rice, vermicelli rice noodles, or mixed greens—followed by one of six proteins: lemongrass pork, chicken, beef, simmered shrimp, or five-spice tofu.

Diners can then customize their meal with vegetables such as lettuce, cucumber, chives, tomato, mint, and basil; choose from ten toppings including roasted peanuts, fried onions, and green onion–infused oil; and finish with one of six house-made sauces like peanut, citrus garlic, tangy soy, and sesame.

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New PGA Tour Superstore to replace Bealls in west St. Pete

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New PGA Tour Superstore to replace Bealls in west St. Pete

A national golf store chain is teeing up a sprawling new 29,000-square-foot location in St. Pete’s Tyrone area.

PGA Tour Superstore is opening at 2020 66th Street North in the Crosswinds Shopping Center, taking over the former Bealls location that closed a few weeks ago.

While an official opening date has not been announced, the store is expected to bring a state-of-the-art golf retail experience to the area.

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As hurricane season approaches, here’s how St. Pete and residents can prepare

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As hurricane season approaches, here’s how St. Pete and residents can prepare

It’s almost that time of year again to prepare for hurricane season, which runs from June 1st through November 30th.

The City of St. Petersburg, in partnership with Pinellas County, is taking precautionary measures ahead of the looming season by strengthening the region’s infrastructure.

The actions follow the release of the National Oceanic and Atmospheric Administration’s 2025 Hurricane Outlook, which forecasts above-normal hurricane and tropical storm activity this season. The outlook predicts 13 to 19 named storms that could become hurricanes. Peak storm activity typically occurs between mid-August and mid-October, when tropical or subtropical cyclones are most likely to form in the North Atlantic Ocean.

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The Common Thread yarn shop and cafe opens this August in the Warehouse Arts District

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The Common Thread yarn shop and cafe opens this August in the Warehouse Arts District

A cozy new yarn shop and coffee shop is weaving its way into the Warehouse Arts District this summer.

The Common Thread is opening this August at 2462 5th Avenue South, in the location that previously housed HaleLife Bakery and Bistro, and before that, The Chelsea coffee shop.

Nicole Potts Hart of KW Commercial represented both O’Brien and the property owner in the lease transaction.

Founder Shannon O’Brien, a longtime crocheter and San Francisco transplant who made St. Pete her permanent home in 2022, had been searching for a local yarn shop in St. Pete.

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St. Pete Beach’s historic Beach Theatre set to reopen this July after 13 years

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St. Pete Beach’s historic Beach Theatre set to reopen this July after 13 years

The historic Beach Theatre on St. Pete Beach will reopen on Friday, July 18th for the first time in over a decade, bringing back the smell of fresh popcorn and the buzz of excited moviegoers.

The theatre, located at 315 Corey Avenue,firstopened in 1940 as the first venue in Pinellas County built exclusively for sound films.

The reopening follows a year of extensive renovations led by new owners and St. Pete Beach residents Ronald and Sissy Hockman and their daughter, Hannah. The family purchased the 85-year-old theatre in March 2024 for $1 million.

“I have dreamed of owning a theatre for as long as I can remember,” Hannah shared in a Facebook post.

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Five-story resort with waterpark and rooftop bar rejected by St. Pete Beach officials

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Five-story resort with waterpark and rooftop bar rejected by St. Pete Beach officials

A proposed resort on Gulf Boulevard in St. Pete Beach has encountered another setback after city officials rejected the plan for a second time.

The City Commission unanimously voted last Tuesday to reject a variance, density allocation, and a conditional use permit to construct a 104-unit resort on a vacant 2.76-acre strip of land between the Sand Cove Apartments and Sun Harbor Condos.

The Windward Pass Resort, led by Jack Bodziak of Bodziak/Hayes Architects, would feature a five-story, art deco-inspired building. Amenities include a waterpark with slides and a lazy river, a main pool, a sundeck with a swim-up bar, on-site restaurants, a rooftop bar, a 12-slip boat dock offering paddleboard and kayak rentals, and a 190-space parking garage.

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Ají Ceviche Bar to bring Peruvian fusion cuisine to downtown St. Pete

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Ají Ceviche Bar to bring Peruvian fusion cuisine to downtown St. Pete

An Orlando-based restaurant known for its ceviche-centric Peruvian cuisine is making its way to downtown St. Pete this summer.

Ají Ceviche Bar will open a new location at 200 1st Avenue South—formerly occupied by Ford’s Garage. Ford’s will downsize and continue operating alongside Ají.

The new restaurant announcement follows Monday’s purchase of the 9,700-square-foot property by Miami-based Torose Equities, St. Pete-based RKG Holdings, and HSH Holdings Co. Jenna Malowany of The Archer Group represented the seller in the transaction.

Ají’s menu features more than 15 varieties of ceviche, including customer favorites like El Achorado, a fusion of traditional ceviche with crispy seafood, and El Carretillero, made with fried calamari and yellow pepper sauce.

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Beloved Japanese-inspired Shiso Crispy food truck coming to the Jannus Block in downtown St. Pete

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Beloved Japanese-inspired Shiso Crispy food truck coming to the Jannus Block in downtown St. Pete

Known in the Sunshine City for its handmade dumplings and Asian-fusion bowls, the popular food truck Shiso Crispy is opening a restaurant on one of downtown St. Pete’s most vibrant blocks.

Founded by award-winning chef Ronicca Whaley, a six-time contestant on Guy's Grocery Games, Shiso Crispy will debut this June on the Jannus Block at 226 1st Avenue North. The space was most recently home to T’s and Tacos, and before that, Cap's Steamer Bar & Grille and MacDinton's Irish Pub.

Shiso Crispy, named after the Japanese word shiso—which means “mint”—launched its first food truck in late 2019 to rave reviews. It went on to earn a Tampa Bay Times “Best of the Best” award in both 2020 and 2021.

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376-unit residential community proposed for 22-acre Empath Health campus in Largo

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376-unit residential community proposed for 22-acre Empath Health campus in Largo

A South Carolina developer is planning to transform the 21.8-acre Empath Health campus in Largo into a large-scale residential community that includes affordable housing made possible by Florida’s Live Local Act.

Greystar Real Estate Partners, currently under contract to purchase the property at 5771 Roosevelt Boulevard, has proposed a 376-unit development consisting of apartments and townhomes. Of those, 150 units will be reserved as affordable housing.

The planned community, named Bayside, will include an ample amount of green space featuring gravel paths, gardens, sports areas for families, two dog parks, playgrounds, a potential putting green, a shaded hammock area, a walking trail around a large stormwater pond.

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